Distribution PR Video Viral 
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Everything we were taught pre-Internet is still relevant.
VC Cafe
JULY 15, 2021
What are the main channels for app marketing and distribution today? Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. Ads – targeted advertising is perhaps THE most reliable channel to market and distribute a consumer app.
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Up and Running
JANUARY 22, 2020
Video and voice search. You should also go all-in with your SEO and get ahead of the cannabis marketing game by incorporating videos in your posts. In fact, by 2021, internet traffic will be comprised of 82% video content. So get a YouTube channel and start embedding videos with keyword-rich descriptions within your blog posts.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
The Startup Magazine
MARCH 26, 2024
Financial public relations (PR) has moved past conventional techniques in today’s fast-paced digital environment, adopting new platforms to increase its influence and reach. In order to remain competitive and relevant, companies in the financial industry need to use digital platforms for their financial PR campaigns.
www.forentrepreneurs.com
FEBRUARY 2, 2010
As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.
crowdSPRING Blog
JANUARY 31, 2011
PR can be executed on a modest budget, and the awareness and word-of-mouth that can be attained is priceless for a small company. A couple of weeks ago, Ross wrote about setting goals for your company , and this is critical in your approach to PR. Create a budget. Have a plan. Be a resource.
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