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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing.

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PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. In short, PR is the ideal tool not only to inform and guide buyers but also to engage them in the best possible ways.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

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Lessons Learned: Product development leverage

Startup Lessons Learned

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Leveraged distribution channels. Its now possible to gain massive distribution for almost any product without asking anyone for permission or signing a complex contract. Great post!

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Marketing/Communications/PR. Distribution. Washington. Washington. Advertising/Sales. Circulation/Audience Development. Art/Creative/Design. Finance/Accounting. Business Development. Web/Internet/IT/eMedia. Production/Printing/Manufacturing. Operations. Companys Focus. Association Publishing. B2B Publishing. Consultants.

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

Even the most radical Bell Curve -style thinkers have to concede that even if there are differences between men and women in the distribution of these traits on average, these curve have substantial overlap, and there should still be a lot more of them represented in high-tech startups. Take a look and let me know what you think.