Remove Distribution Remove SEM Remove Software Remove Viral
article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

As I ask questions to understand the thinking, what usually comes out is something vague along the lines of web marketing, and/or viral growth with no numbers attached. A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare.

article thumbnail

The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale

Duct Tape Marketing

That can then be distributed through owned, earned, and paid, right? So, so, and then when it comes to owned earned and paid, once we have that content process set up and we've got a video editing team, we've got a writer in place, you know, all those things in place, then it's about distributing that content and owned would be like website.

Channel 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

Just for reference, Slidebean is a SaaS presentation software where users can add content, and a finished presentation is designed automatically. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive).

Revenue 60
article thumbnail

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do? My advice: dont launch big.

article thumbnail

113 of the Best Lead Generation Tools and Resources

Duct Tape Marketing

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. PRNewswire – Press release distribution service. Marin Software – Optimize your Search, Social & Display ads across channels and devices. SEM Rush – Find profitable key words.