Download Engineer PR Product Development 
Both Sides of the Table
FEBRUARY 6, 2013
My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Engineering is critical but it is not everything. Without strong PMs you build crappy products that nobody needs or that real people can’t use.
Both Sides of the Table
NOVEMBER 1, 2009
But even with this in mind we churned out products that were too complex or didn’t meet customer expectations. Getting Customers Involved in Product Priorities – Around the time that Salesforce.com acquired my company we also acquired a company called CrispyNews. Then I met a company that went one step further.
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YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Your most powerful growth engine is your existing customer. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. Brilliant ad agencies and clever marketing communications experts.
mashable.com
SEPTEMBER 12, 2011
While all of these factors are true to an extent, the truth of the matter is that the reduced costs of hardware and software are easily offset by the expense of engineers and experienced business people. And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Earned Media: SEO, PR, Word of Mouth.
Seeing Both Sides
FEBRUARY 25, 2016
By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Why don’t users come back to the application after the initial download? Earned Media: SEO, PR, Word of Mouth.
Up and Running
MAY 23, 2016
Another great way to test your idea is to create a minimum viable product, or MVP. This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature.
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