Due Diligence Hiring Product Product Name 
Gust
DECEMBER 22, 2011
So you’ve chosen a name for your startup, product, or both. Trademarks , which we touched on last week, are brand and product names, graphic logos, slogans, taglines, and other indicators of origin of the goods or services in question. This is often referred to in the creative community as a “ work-for-hire agreement.”.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
reidhoffman.org
NOVEMBER 12, 2013
Normally, you’d expect us to explain our product — i.e., what “professional people search 2.0” To show potential revenue streams, we listed three products: ads, listings, and subscriptions. The blue boxes identify the corresponding markets for those products. We had two questions to answer: What is the product?
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