Steve Blank

JULY 16, 2009

Filed under: Customer Development , Rocket Science Games | Tagged: Steve Blank , Entrepreneurs , Early Stage Startup « Rocket Science 4: The Press is Our Best Product Burnout » 7 Responses Steve , on July 16, 2009 at 9:10 am Said: Steve, This is an excellent post. Make sure they are. Order Here.

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Steve Blank

JULY 13, 2009

Instead the huge mismatch between expectations and reality of our first games diminished the brand and demoralized the company – we never recovered. Steve Blanks 30 years of Silicon Valley startup advice.

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Steve Blank

MAY 22, 2009

Marketing may be physically “staging&# the booth, and may even it “man it,&# but don’t be confused, this is the VP of Sales party. While the industry average says only 20% of show leads are followed up, that only happens in other companies, not yours. Go to trade shows like it matters.

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Steve Blank

AUGUST 27, 2009

Thirty years later we now realize that its one the causes of early startup failure. This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Coming next Part 2: What’s Wrong with Product Development as a Model?

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Steve Blank

MAY 21, 2009

The Message Sitting around a conference room table brainstorming messages that might resonate with customers, or worse having a PR agency doing that for you, is a firing offense in a small company. So when you know what you’ll be paying for space rental, multiply it by four, for a rough idea of your expenses.

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Steve Blank

JUNE 22, 2009

However, the CEO as the “Rock Star&# always reminded me of why I fired any PR agency that was getting more press than the company it represented. KC Reply steveblank , on June 24, 2009 at 1:20 pm Said: Ken, HP was a pretty complex story. I don’t know enough about the company other than what I read in the press.

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Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. In an early stage startup, instead of sales being up front, the point departments are likely to be product development and customer development. In my experience, every marketer with an MBA wants to “do strategy.” Who’s on the Sharp End?

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