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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

There are very few people in Silicon Valley who have such a precise grasp on what defines success of early-stage startup companies than Eric Ries. when is the right time to go big with PR? Timecodes: 00:00 Welcome, our guest is Eric Ries, founder of the Lean Startup Movement. 01:17 Background, before the Lean Startup.

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

I’m a very big proponent of the “lean startup movement&# as espoused by Steve Blank & Eric Ries. Over funding often produces bad behavior in early-stage companies. Some of the best new companies of the past several years seem to stay lean until they figure out their product / market fit.

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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144
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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

“As an early stage investor I focus on whether the founders can build something that delights 100s of millions of people” @bijan #BostonB2C — Andy Cook (@AndyGCook) July 21, 2015. bijan : there’s a danger in leaning on pattern recognition. .” — @Bijan at #bostonb2c.

Boston 120
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A Journalist’s Perspective on How to Earn Press for Your Company

View from Seed

The media world is notoriously difficult to navigate from the outside, and working with PR agencies can be even more of a black box. Prior to NextView , I worked as a journalist at Quartz , where I regularly covered early-stage founders and companies with a focus on the intersections of gender, race, culture, and technology.

PR 177
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Failing fast is different from failing often.

Marketing 115
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Twitter Link Roundup #237 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

David vs. Goliath: Lean Startup Advantages | OpenView Blog – crowdspring.co/1x2JFtG. 10 Top Financial Tips for Early-Stage Startups | StartupCollective – crowdspring.co/1qWvaC4. Before the Startup – crowdspring.co/1rGYDDQ. 5 basic legal considerations for startups | Chicago Tribune – crowdspring.co/1na3gI5.