Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? You Manage What you Measure. How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Cracking the Code

OCTOBER 10, 2008

While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. Each account manager should have a portfolio of existing customers, and you should model the expected CMRR from this group net of up-sells and churn.

Software Review 48

Software Review North America Europe Metrics 48