Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. In SaaS (or any recurring revenue business) this is also a very difficult task.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Revenue Metrics. I like to think of revenue drivers.

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Building new revenue streams in an untapped channel, like content marketing or email marketing. Design a marketing growth strategy that increases market share and revenue. New customer segments.

Marketing 115

Marketing Framework Metrics Channel 115

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Transformify

AUGUST 27, 2017

It could be a digital marketing assistant to take charge of your social media accounts, a virtual assistant to organize your schedule across different time zones, or a SEM expert. However, you can’t utilize their time as you are still at an early stage. Outsource the development of your MVP. Hire full-time employees.

Hiring 64

Hiring Software Review Burn Rate Startup 64

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48