Early Stage PR SEM Software 
Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). For early-stage consumer companies I would be careful not to market futures at all.
Both Sides of the Table
APRIL 26, 2016
In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). Payback Period!!!”
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Transformify
AUGUST 27, 2017
You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. This could be the right move as the software development companies have well-trained teams which mitigates the risk.
ConversionXL
FEBRUARY 3, 2022
For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. For example, a software company that opens a restaurant would be employing unrelated diversification. million (including over $10 million from Divvy). Unrelated diversification.
Startup Lessons Learned
MARCH 13, 2009
Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Examples of free products include Open Source software, services like HubSpot’s Website Grader , free versions of a SaaS service that have limited, but still valuable, feature sets, etc.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. When we first published Bessemer’s Top 10 Laws for Being "SaaS-y" in early 2008 in conjunction with our annual invitation-only SaaS CEO Summit, we were overwhelmed with the positive response and feedback we received.
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