Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. His early experience was at LogMeIn and then he went on to help Xobni, DropBox, LookOut and EventBrite to name a few companies I’m sure you’ve heard of.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values).

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. How many through SEM? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

Transformify

AUGUST 27, 2017

You don’t have the right people on board, you are burning cash and the work is not done, at its worst, your product is already live and you are losing clients due to software bugs and poor user experience. However, you can’t utilize their time as you are still at an early stage. The downside? The downside?

Hiring 64

Hiring Software Review Burn Rate Startup 64

ConversionXL

FEBRUARY 3, 2022

Companies can acquire competitors’ products or technology to enhance their offering within the market they already serve. SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. See [via Harvard Business Review ]. Acquisitions. Partnerships.

Marketing 115

Marketing Framework Metrics Channel 115

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. Extensive use of software to automate all processes such as SEO, SEM, social networking, lead scoring, lead nurturing, CRM, etc. Tech support is not cheap.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. Consider Usher a hard-working early-stage VC.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398