Version One Ventures

FEBRUARY 15, 2017

Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. And selling to institutions requires a long sales cycle. As such, Top Hat can provide key lessons for early-stage companies: 1. The post Top Hat Raises $22.5M

Vertical 131

Vertical Technical Review Cofounder Sales Cycle 131

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

Duct Tape Marketing

FEBRUARY 22, 2017

Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? Even if you’re at a very early stage, if you’re reading this, it’s safe to say that research tasks are below your pay grade, and conducting them will leave you time for little else.

Curation 42

Curation Lead Generation Technical Review Email 42

Lightspeed Venture Partners

APRIL 13, 2015

One look at any of the market maps for marketing tech, sales productivity apps, HR tech or other functional areas within enterprises would tell you how crowded these traditional enterprise software landscapes have become… Is there another billion dollar company to be built in some of these areas? SaaS is no longer a new business model.

Sales Cycle 60

Sales Cycle Government Demand Distribution 60