A Smart Bear: Startups and Marketing for Geeks

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The wrongness of relativism

A Smart Bear: Startups and Marketing for Geeks

” It doesn’t matter whether we’re talking about valuations , growth rates , retention rates , NPS scores, early-stage uncertainty , ratio of revenue to employee, CAC , cash-burn, LTV , gross margin, or selling your company.

Metrics 246
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How to think about cash vs. equity compensation

A Smart Bear: Startups and Marketing for Geeks

Investors in early-stage startups need large potential returns to compensate for the fact that most of those investments will never return. Of course the numbers don’t match because, again, I pulled those potential valuations out of nowhere. So if that’s the same as P, we’re done.

Equity 276