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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Personalization should touch on each.

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The Ultimate Guide to Starting a Software Company

Up and Running

Since the term “cloud computing” was coined in 1996—at least as we have come to understand its meaning—the software as a service industry has exploded. If you use software like LivePlan, you can create this initial “lean plan” in under an hour and then spend your time where it really matters—on validating your idea.

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How To Keep Your Company Alive – Observe, Orient, Decide and Act

Steve Blank

This article previously appeared in the Harvard Business Review. Forecasted recovery date. Sales pipeline/forecast. I listened in on a board call with an enterprise software company this week, and when the CEO said, “Our VP of sales assured me our pipeline won’t be affected.” Shelter in place yes/no?

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How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

The Marketing department is “in charge” of eCommerce, but eCommerce sales results aren’t doing anything. Marketing tries to do eCommerce their own way, IT doesn’t listen & support, and now there’s a monumental clash between the two departments… Ultimately, nothing gets done.

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Artificial Intelligence and Machine Learning– Explained

Steve Blank

You succeed in convincing one company and a government to adopt computers and learn to code much faster than their competitors /adversaries. But they herald a sea change in what computers are capable of doing, how they do it, and what hardware and software is needed to do it. Classic Computers – Software Updates, New Features.