Remove eCommerce Remove Hiring Remove Metrics Remove Seed Money
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. So your Q1 results will be $180,000 less profitable than if you hadn’t hired them. Hiring more people isn’t always the right answer.

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Traction vs. Product

Rob Go

Often, I find that there is a very distinct trade-off that surfaces when thinking about how to best position yourself for your series A: Option 1 is to focus nearly exclusively on some traction metric. Also, in a market where a bunch of high-flyers are crumbling, investors are more deliberate and less enamored by pure top line metrics.

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