ConversionXL

JANUARY 30, 2013

eCommerce sales during the last Black Friday topped $1 billion for the first time in history. Wrong metric. The problem is with the metrics used – direct sales are a very bad metric to use for social. Blasting “buy my crap” on social media will not lead to anything. Lead generation.

Social Media 134

Social Media Sales Media Social Network 134

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). The very first thing you want to do is create an acceptable website.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 1, 2008

But the rest probably got what they were there for and your website was helping them by doing all those "jobs" as well, along with pure ecommerce. Your ecommerce website is helping people who will only do research online and then buy stuff in a store. Ok ok some of them puked and bounced. Nice ain't it? Not that hard.

Analytics 116

Analytics Conversion Campaign Redemption 116