crowdSPRING Blog

OCTOBER 18, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets - crowdspring.co/GNk8Aa. Study Finds Small Businesses Waste 25 Percent Of Their PPC Budgets – crowdspring.co/GNk8Aa.

Social Media 92

Social Media Small Business Design Media 92

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right?

Marketing 90

Marketing Affiliate Channel Software Review 90

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Play with Enhanced Ecommerce Reports. SEO & PPC, Because You Should! Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

My core recommendation is that rather than jumping directly to attribution modeling or media mix modeling, that you build a strong, step-by-step, foundation of people, process structure along with data/tools sophistication. It is hard to optimize for the entire portfolio. Smarter attribution of the outcome, smarter marketing decisions.

Analytics 60

Analytics Metrics Technical Review Channel 60