ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111

PPC Widget Campaign Technical Review 111

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Is eCommerce tracking turned on? PPC Keyword ID’s Visible on Landing Pages. What It Is: When PPC keyword ID’s are visible on landing pages, they are harder to analyze because Google Analytics thinks they’re two different pages. Missing eCommerce category.

Analytics 48

Analytics Software Review eCommerce PPC 48

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. For example, people who subscribe to your blog's RSS feed. The Optimal Social Media Investment Strategy. Something so much more."

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 22, 2011

I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Tip#4: Make Your Analysis/Reports "Connectable" Tip#3: Turbocharge Your SEM/PPC Analysis. How to focus?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

OCTOBER 19, 2010

Any website that provides an RSS feed would do very well to use Feedburner. There is a lot of clickstream activity that is happening inside your RSS feed (and away from your website). For example you'll configure goals and ecommerce tracking in Yahoo! and Google provide world class web analytics tools for free.

Analytics 135

Analytics Web Non-Compete Campaign 135

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. "Social media campaigns" ( context ). or even on ecommerce websites (more pages views the deeper you sink your hook into the visitor, engagement baby !). to your website.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. A common mistake in this case is to simply focus on one outcome. This methodology can be applied to any business.

Campaign 128

Campaign Analytics Metrics Search 128