Excellent Analytics Tip #13: Measure Macro AND Micro Conversions.
Occam's Razor
MARCH 26, 2008
Here's a view that might apply for your ecommerce website. In our very first example of ecommerce website notice that the micro conversions are very different from the macro, they are just subservient, a little bit, to the macro. Here's your new, and I might add complete, measurement of success. Makes sense right?
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