ConversionXL

AUGUST 14, 2019

Your join key could be a page URL, product name, user ID, or many other things. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Combining Google Analytics with CRM and ecommerce platform data. To blend data, the data sources need to share a common dimension.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 7, 2010

We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Yet gold I must find if I want to improve the outcomes for my web business (for profit or, as in the above example, non-profit). Web Analytics. The Problem. The Solution!

Analytics 109

Analytics Web Peru Argentina 109

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 million queries that we can easily identify in the Think and See consideration stages?

Framework 163

Framework Marketing Metrics Audience 163