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The unimportance of product names

37signals.com

This is Signal vs. Noise , a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. Apr 27 2010.

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Search: Not Provided: What Remains, Keyword Data Options, the Future

Occam's Razor

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. has recently announced switching to httpS as standard for all mail users, indicating secure search might follow next.

Search 154
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End of Dumb Tables in Web Analytics Tools! Hello: Weighted Sort

Occam's Razor

We have a very long tail of data in web analytics. Hundreds and hundreds of referring urls and campaigns and page names and so on and so forth. Yet gold I must find if I want to improve the outcomes for my web business (for profit or, as in the above example, non-profit). Web Analytics. The Problem. The Solution!

Analytics 109
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10 tips for naming your company, product, or service

www.thenameinspector.com

Naming and Verbal Branding Services. Pay the balance on your naming package. 10 tips for naming your company, product, or service. Hosting that Biznik workshop on naming has inspired The Name Inspector to post some tips about the actual naming process. This explain what sells your product and where.

Naming 44
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Identify gaps in our content/engagement/channel strategy on the web, 2. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 million queries that we can easily identify in the Think and See consideration stages?

Framework 163
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Data Blending: What You Can (and Can’t) Do in Google Data Studio

ConversionXL

Your join key could be a page URL, product name, user ID, or many other things. For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score.

Analytics 123