Why Linear Funnels Are a Simplified Reality (and What to Do About It)
ConversionXL
MAY 19, 2016
Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.
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