ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. Table of contents What is ecommerce customer acquisition cost? Landing pages.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 13, 2015

Customers that converted in the last year that had a sales cycle of less than x weeks. Let’s look at an example from an eCommerce company and what cohorts are valuable to them. In this example, PPC Hero chose to create a segment to include only users who purchased a specific brand. Acquisition Efficiency.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

MARCH 23, 2017

Retargeting is often cheaper than generating first-time visitors from traffic sources like PPC on Google Adwords and Bing, so if we can drive a large number of affordable visits from Facebook ads and then retarget those users again with Facebook ads, we can reach a broader audience of potential buyers with our given campaign budget.

Sales 50

Sales eCommerce Campaign Audience 50

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. This one guy, let’s call him Lars, was an ecommerce manager at a small sports store. A genuine interest in helping marketers. .

SEO 110

SEO Hiring PPC Leadership 110