YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines. Social Marketing.

Channel 165

Channel PPC Marketing SEO 165

Brandanew

DECEMBER 21, 2015

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. Here are a few useful tips to maximize your eCommerce sales during Christmas and the ongoing holiday season. You’ve got this! Start here.

eCommerce 100

eCommerce Sales Social Media Campaign 100

ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. What this report will tell you: If you’re running an eCommerce site, this report is essential for day-to-day use. PPC Custom Reports. PPC Keywords.

Analytics 48

Analytics Customer PPC Metrics 48

ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

Occam's Razor

AUGUST 11, 2015

I want to know what Social Network people are coming from. Do notice the clever use of the filter (Social Source Referral Exact Yes) above. It was deeply frustrating to keep track of social networks (they come and go every day!). Lastly, remember the hypothesis that most Social consumption is mobile?

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

MAY 4, 2016

Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. high converting ecommerce site; 4.

Acquisition 111

Acquisition Software Review PPC Analytics 111