Search Intent: How to Analyze and Optimize Your Site
ConversionXL
APRIL 18, 2019
Queries closer to a sale tend to be longer and less ambiguous, too. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos.
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