A Smart Bear: Startups and Marketing for Geeks

APRIL 11, 2011

You need a sale today. eCommerce with WordPress sucks; I send my WPEngine customers to Shopify. Writing is hard and takes longer than you think it ought. And even if the blog works, the experts say you won’t be able to measure its effect, and it will probably take years to come to fruition. You need a job by next Thursday.

Widget 268

Widget Social Media Software RSS 268

A Smart Bear: Startups and Marketing for Geeks

APRIL 4, 2011

I’m not so sure we can assume the contest (marketing, sales, product) and tournament (the marketplace) picks #1 based on repeatable, codify-able skill-set. eCommerce with WordPress sucks; I send my WPEngine customers to Shopify. But I’m not so sure we know that skill/luck proportion. Same with #2 or anyone else.

Distribution 235

Distribution Matching eCommerce Revenue 235

A Smart Bear: Startups and Marketing for Geeks

MARCH 28, 2011

My single best advice about writing — whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC. eCommerce with WordPress sucks; I send my WPEngine customers to Shopify. All done, you can stop reading now. (As As if I have the power to decide when you stop reading.).

Channel 250

Channel Conversion eCommerce Social Media 250