Tue.Jul 21, 2015

article thumbnail

What To Do When Your Trusted Employees Defect To The Competition

YoungUpstarts

By James Pooley, author of “ Secrets: Managing Information Assets in the Age of Cyberespionage “. In today’s competitive global market, managers know that employees (including really valuable ones) are likely to change jobs every few years or so. Like it or not, employee mobility has just become a fact of life. But even worse than the cost of recruiting someone new to fill the vacancy when a key employee leaves, there’s one big, looming worry that’s sure to ratchet your anxiety

Employee 152
article thumbnail

The Terrifying Sony Hack

deal architect

Well worth a read this Fortune expose We have devoted 12,000 words in our July 1 issue to an extraordinary story by Peter Elkind on the now infamous cyber­attack against Sony Corp….a chillingly compelling, behind-the-scenes narrative of the events leading.

197
197
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Bare Necessities Of Digital Marketing

YoungUpstarts

As a small business, digital marketing is perhaps the sharpest tool in your arsenal. It’s an affordable way to reach out to new customers, and ensure the old ones keep coming back. You can do it all from your computer, and manage your digital empire. There are lots of components here, but you’ll find they all work together in harmony. The essence of digital marketing is balancing your various online platforms.

Marketing 174
article thumbnail

5 Storytelling Experts Who Inspire Us (And What Brands Can Learn From Them)

Brandanew

Storytelling is an art , an art propelled by the condition of life itself. It is inspiring, and a revelation that while we are nothing but tiny matters of dust and particle, we all have a story of our own. They may be similar or dissimilar to someone else’s but yet our very own. Over millennia, storytelling has been developed as an art. From the wandering hermits of yore to the celebrity authors of present, storytelling techniques have gone through numerous changes but their charm remains the

India 161
article thumbnail

Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Every startup and innovation project exists within an ecosystem that either helps or hurts that project. As innovation managers, we need to keep a pulse of that ecosystem and make sure we're helping those innovation projects we're managing every step of the way. In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in

article thumbnail

The Importance of Understanding Your Demographic

YoungUpstarts

by Lewis Robinson. When you are running a small business, few things are as important as understanding your target demographic. You need to know what will make them interested in your product or service and what you need to do in order to convince them to make a purchase. This is not as easy as it sounds. There is a wealth of data out there about potential consumers.

article thumbnail

Don’t Try to Fake The Language

Feld Thoughts

The language of startups has become pervasive. It feels like it started with Eric Ries’ great book The Lean Startup when words like MVP and pivot started showing up in all conversations. Back then it was new, fresh, and focusing. Today, there are hundreds of words that people throw around in the context of their startups. Many, like traction, are completely meaningless.

More Trending

article thumbnail

Let’s design the future of capitalism

The Equity Kicker

As regular readers will know I’m optimistic about the future. I think there’s a strong chance that advances in technology will bring us cheap and abundant energy, machines that can do most of our work for us and medicine that delivers longer, happier and healthier lives. But, as I’ve also written before, the path between here and there will most likely be very rocky.

Design 112
article thumbnail

Key Considerations Before You Launch Your Salon

YoungUpstarts

Thinking of launching your own salon? Then it’s likely that you’ve got countless ideas and problems swirling around in your head. Of course, launching your own business is a big decision, and one that should never be taken lightly. It’s near impossible to consider absolutely everything before your business begins, but you have to plan accordingly to make sure that you have almost everything covered.

Database 131
article thumbnail

Tired of Bland, Boring Facebook Ads? How to Create an Engaging Facebook Ad Campaign

Up and Running

Facebook tends to be a very challenging platform for marketers. Think about how competitive the Facebook News Feed is: You’re not only competing against other ads for the user’s attention, you’re also competing against the user’s friends and family. Essentially, for your ads to be effective, users have to find them as interesting as the things posted by their own loved ones.

article thumbnail

3 Proven Steps To Score A Meeting With Investors

YFS Magazine

These three steps will provide the ammunition and direction to identify your final roster of investors to meet in person.

article thumbnail

The Worst Ones Don’t Even Try

Mike Michalowicz

The worst surfer at the beach is the one who never leaves the beach and ventures into the ocean. The worst athlete at the stadium is the fan commenting from the stands. The worst entrepreneur is the one who talks but never does. The worst ones are the ones who don’t try. The guy who falls flat on his face. The woman who loses everything. They are champions.

article thumbnail

5 Ways To Become More Clear And Focused In Your Business

YFS Magazine

Here are five ways you can become more clear and focused in your business.

Developer 101
article thumbnail

How and Why Periscope Might Make Sense for Small Business

Duct Tape Marketing

How and Why Periscope Might Make Sense for Small Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Click to watch this archived Periscope recording from Katch.me. Over the last few years, I’ve seen one of my roles as the practical beacon for new technologies and trends that I believe small business owners can make use of.

article thumbnail

How To Deal With A Never-Ending Business Problem

YFS Magazine

How long do you stick with problems before they wear you down?

Developer 101
article thumbnail

4 Strategies to Get the Most Out of Your Next Networking Event

Early Growth Financial Services

This guest post was written by Daniel Heyman, Cofounder of Stack AI. Think back to your last networking event. What did you get from it? How has it helped you or your business? If you are like most people, you are not getting enough value from networking events. You attend, a little reluctantly perhaps; you meet a few people who might be interesting; and you struggle to convert these new contacts into useful professional relationships.

article thumbnail

When doing the right thing by people is also the better business model: Why I backed Homer Logistics

This is going to be BIG.

Late last year, Adam Price opened by eyes to a group invisible to most New Yorkers--bicycling food delivery guys. He told me about how they get their jobs, what they make, how they make it, and about all of the various problems that come with being a 1099 worker--or being completely off the books. He told me months and months ago, before anything came out about Uber's workforce, how it was never going to work in a world of increased "on demand" services.