The secret behind products that ‘magically’ sell themselves
The Next Web
JANUARY 23, 2014
Pitch the hell out of it, to friends and family, angels, journalists, random people you meet on the streets, and just about anyone who will lend you an ear. Because as you pitch it, you’ll start to see patterns in people’s responses to the idea. Do their eyes light up after the first sentence of your elevator pitch?
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