Remove Employee Remove Hiring Remove Naming Remove Product Name
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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

And hiring an intellectual property attorney may seem like a budget dealbreaker. Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. Applying for a trademark — Do it yourself or hire an attorney?

Hiring 133
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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. We hired union laborers to do that. The same was true for the Product Marketing group. I wasn’t surprised.

Startup 329
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Nuts & Bolts of Intellectual Property for New Startups

Gust

So you’ve chosen a name for your startup, product, or both. Most traditional, bricks-and-mortar businesses have substantial, often enormous hard assets, such as raw materials and supplies, work-in-process, inventory, manufacturing equipment, real estate and more, as well as armies of employees. Instagram is a textbook example.)

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Don’t settle for the “good enough” employee. Get the right team in place. Do the proper leg work to get the best.

Georgia 238
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our product name before our company name. Our product is Sgt.

Naming 103
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10 Startup Shortcuts That Will Be Back To Haunt You

Startup Professionals Musings

It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. Be quick to hire and slow to fire. Only hire people who like you or think like you.

Startup 265
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Many Startups Stumble on International Cultures

Startup Professionals Musings

I counseled the department manager against hiring since she would be subject to personal challenges in selling to our partners in Latin countries. Thus, hiring decisions should be made carefully, after fully understanding local practices. Watch your product naming. Eventually I relented and she joined the group.