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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco CPA SEM CTO Hire

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Less is more.

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I initially gravitated to the CTO title, and not VP of Engineering.

CTO

CTO Fractional CTO CTO Hire Technical Review

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand

Demand San Francisco Lean Continuous Deployment

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment Agile Lean

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. why couldnt the engineer see the problem in their sandbox?

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment Lean DC

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

Audience San Francisco Continuous Deployment Lean

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. April 23, 2010 in San Francisco.

San Francisco Customer Lean Continuous Deployment

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco Continuous Deployment Lean DC

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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

FEBRUARY 26, 2010

Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. Senior VP of Operations/COO – ROBLOX - San Francisco, CA Tree forts. Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell. Wooden blocks. Erector Set. Tinker Toys.

San Francisco CTO Hire Developer EC2

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Lean Technical Review Continuous Deployment

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. These tests are written by the engineers themselves, and they must all pass every time. Bring your questions.

San Francisco Developer Continuous Deployment DC

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). Amazing lean startup resources Is Entrepreneurship a Management Science? April 23, 2010 in San Francisco. More of the same.

San Francisco Lean Continuous Deployment DC

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

but its really about how to manage your effort between what he calls the frontlist and backlist. Amazing lean startup resources Is Entrepreneurship a Management Science? Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco Continuous Deployment Lean DC

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment DC Lean

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

So did I when I finally found myself building an app with real scalability, a few years later, but a combination of our just-in-time scalability technique and great open source scaling tools, made it manageable. Amazing lean startup resources Is Entrepreneurship a Management Science? April 23, 2010 in San Francisco.

San Francisco Technology Continuous Deployment Lean

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment Lean DC

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM

SEM San Francisco Lean Continuous Deployment

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If and when a good SEM solution shows up for iPhone, you may be able to use it to artificially drive your app into the Top 25, as a one-time event. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco Lean Retention SEM

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Labels: iPhone , search engine marketing 3comments: Blake Engel said. Amazing lean startup resources Is Entrepreneurship a Management Science? April 23, 2010 in San Francisco. Hey Eric, very interesting post.

Distribution San Francisco Lean Continuous Deployment

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Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Start with a five-dollar-a-day SEM campaign. We didnt manage todo that yet. I think it comes down to managing risk. the most sensible SEM advice Ive read - discussed in the context of a real situation. Amazing lean startup resources Is Entrepreneurship a Management Science? Instead, do your product launch first.

San Francisco PR Lean Early Stage

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Lessons Learned: Throwing away working code

Startup Lessons Learned

FEBRUARY 28, 2009

Ive told the story of how this desperation turned us on to Google AdWords in SEM on five dollars a day. Amazing lean startup resources Is Entrepreneurship a Management Science? April 23, 2010 in San Francisco. Pretty soon we ran out of friends. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

San Francisco Continuous Deployment Lean DC

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

Lots of engineers are busy checking in and deploying their work. Someone has managed to convince themselves that they have to do their big architecture change in one fell swoop. Sure, we kept that one engineer busy while they toiled away on their own, but did that optmize the whole teams efforts? April 23, 2010 in San Francisco.

Product Development

Product Development Developer San Francisco Product

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

Most engineers are terrible visual designers, but if the designer on their team is struggling, maybe they can help out with an icon or two. Accurate - if youve ever been managed by task-tracking software, youll relate to the feeling that you either have to spend ludicrous amounts of time posting updates or the information goes stale.

San Francisco SCRUM Lean Continuous Deployment

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

The entrepreneurship progarms of the business, engineering, and undergraduate schools are all tackling the subject this semester, and Im honored to be part of it. hitchens - theyre not open to the public as far as I know, but if you have an affiliation with Stanford engineering, undergrad, or GSB, its possible you could come audit.

Lean

Lean San Francisco Continuous Deployment Startup

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. April 23, 2010 in San Francisco.

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

It solves the problem of communicating between a small group of managers, say twenty and a large group of users, say ten thousand. On the other hand, we provide a management dashboard showing peoples expectations of success for different projects along with explaination for why something will or wont work. Bring your questions.

San Francisco Lean Continuous Deployment DC