crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Small Business 122

Small Business Web Design Marketing 122

The Next Web

OCTOBER 26, 2013

“On the enterprise side of our business, we’ve seen the increasing demand from traditional large corporate buyers looking for ways to manage a more distribute workforce,” Cooper said. “In When they’ve got a team of thousand freelancers, and they just need a better way to manage and pay them, they can bring them on to oDesk.”.

Russia 151

Russia Ukraine Latvia Lithuania 151

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

Yet, in recent years technology startups have embraced a new role, Growth Manager — alternatively Growth Hacker, Growth PM, or Head of Growth — that focuses on it exclusively. Yet, the Growth Manager role remains poorly understood, especially outside Silicon Valley.

Management 20

Management Analytics Technical Review Framework 20

YoungUpstarts

AUGUST 18, 2020

Marketers can take advantage of various digital channels, including but not limited to search engines, email, social media, and web applications. To put it simply, digital marketing implies managing a company’s online presence, which is done by deploying savvy communication techniques that support the acquiring of new customers.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

searchengineland.com

MAY 30, 2012

Enterprise SEM. Overview: What Is SEM? SEM Columns. Our SEM Events. How To: SEM / Paid Search. More Search Engines. Enterprise Social Media Management Software. The engineer who can get this question is surprisingly rare, but amazingly valuable. Search Week Newsletter. Search Month Newsletter.

SEO 54

SEO SEM Social Media Search 54

YoungUpstarts

NOVEMBER 6, 2019

Search Engine Marketing (SEM) can be split into two search strategies: Pay-Per-Click (PPC) refers to how your company bids on keywords that represent the intent of what the customer is looking for, leveraging marketing spend to gain visibility by securing placement at the highest ranks within the search engines.

Channel 165

Channel PPC Marketing SEO 165

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" I always assumed I wouldnt manage anybody. Being a manager didnt sound fun - deep down, who really wants to be held accountable for other peoples actions? So I initially gravitated to the CTO title, and not VP of Engineering.

CTO 168

CTO Fractional CTO CTO Hire Technical Review 168

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). While all your competitors are trying to copy your model, you’re already on to the next thing on your engineering team. And the anticipation of wanting to see the product will build.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM).

Social Media 120

Social Media Media SEM Startup 120

Steve Blank

DECEMBER 7, 2010

I’ve introduced a new class at Stanford to teach engineers, scientists and other professionals how startups really get built. This Stanford class will introduce management tools for entrepreneurs. ——————– Engineering 245. What’s Different About the Class? Below is the class syllabus.

Wiki 311

Wiki Lean Management Business Model 311

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is the paid use of search engines (such as Google or Bing) to promote your product or service. Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. New SEO Starter Guide From Google.

Search 100

Search SEM PPC Engineer 100

ConversionXL

MAY 11, 2017

Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. Add 1 point for tag management. Google Tag Manager is the market leader right now. and compare to what you have on your website and in your idea backlog. Give a company 1 point for Analytics package.

SEO 131

SEO Analytics Conversion Search 131

ConversionXL

JUNE 30, 2019

Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. Add 1 point for tag management (usually Google Tag Manager). Armed with your competitors’ most effective keywords, you’re in a great position to craft irresistible copy variations.

SEO 126

SEO Conversion Analytics Design 126

Startup Lessons Learned

SEPTEMBER 15, 2008

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Very useful perspective - as a first-time CEO managing a small startup, these ideas are timely and thought-provoking. Less is more.

Lean 168

Lean San Francisco Startup Continuous Deployment 168

This is going to be BIG.

FEBRUARY 26, 2010

By managing the storage and analysis of sequence data, DNAnexus allows life science researchers to focus on what matters to them most: understanding the functioning and genetic basis of life, instead of worry about data center issues. Our team includes 12 top-notch engineers from NVidia, Microsoft, Stanford, Berkeley and Cornell.

San Francisco 92

San Francisco CTO Hire Developer EC2 92

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. on a scale of 1-4). on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public).

Software Review 48

Software Review SEM Marketing Las Vegas 48

crowdSPRING Blog

MAY 2, 2018

From traditional advertising to social media, online review management to blogging, search engine optimization to direct mail – it’s all marketing. 20% of small businesses claim that search engine optimization is the most effective way to attract new customers. Marketing covers a wide range of activities.

Small Business 73

Small Business Software Review Social Media Marketing 73

www.reincubate.com

FEBRUARY 1, 2010

Start-ups often hire at one extreme -- closer to a Lead Developer or VP of Engineering -- whereas corporates may focus on their CIO, which is potentially quite a different role. Strategic Report to the CEO or board as an active part of the senior management team. Firstly, theres no one-size-fits-all description.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. Labels: customer development , search engine marketing 13comments: Jim Lindstrom said. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Startup Lessons Learned

SEPTEMBER 10, 2008

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. why couldnt the engineer see the problem in their sandbox?

Software Review 144

Software Review Technical Review San Francisco Continuous Deployment 144

Startup Lessons Learned

SEPTEMBER 2, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Case Study: Continuous deployment makes releases n.

San Francisco 94

San Francisco Continuous Deployment Agile Lean 94

www.forentrepreneurs.com

FEBRUARY 2, 2010

SolidWorks 2: The best VAR management program in the world? SolidWorks 3: The best VAR management program in the world? Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

Startup Lessons Learned

SEPTEMBER 10, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Case Study: Continuous deployment makes releases n.

Software Review 68

Software Review San Francisco Technical Review Continuous Deployment 68

Startup Lessons Learned

SEPTEMBER 1, 2008

Lessons Learned by Eric Ries Monday, September 1, 2008 Test-Driven Development as andon cord You cannot control what you cannot see, and the hardest part of managing software projects is that the final product is so intangible. These tests are written by the engineers themselves, and they must all pass every time.

San Francisco 68

San Francisco Developer Continuous Deployment DC 68

Startup Lessons Learned

SEPTEMBER 12, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Case Study: Continuous deployment makes releases n.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Up and Running

MARCH 3, 2021

It is often used interchangeably with SEM, or “Search Engine Marketing.” The most notable difference between PPC advertising and organic digital advertising efforts such as SEO (search engine optimization) or organic social media marketing is how the cost is determined. PPC vs SEO — What’s the difference? Greater budget control.

PPC 81

PPC Small Business Management Advertising 81

mashable.com

MAY 28, 2010

Johnson also says that search engine issues have affected the style of names. Amidst all the search engine and domain name drama, consider that names are memorable when they sound good. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 14, 2008

Later, when the company was much larger, we had everyone on our engineering team agree to sit in on one usability test every month. It wasnt a huge time commitment, but it meant that every engineer was getting regular contact with an actual customer, which was invaluable. Case Study: Continuous deployment makes releases n.

San Francisco 131

San Francisco Customer Lean Continuous Deployment 131

Startup Lessons Learned

SEPTEMBER 2, 2008

Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. Case Study: Continuous deployment makes releases n.

San Francisco 142

San Francisco Continuous Deployment Lean DC 142

Duct Tape Marketing

JUNE 7, 2013

Figuring out how to build authority for your content in the eyes of search engines – Link and networking research. GetListed.org: See how your business is listed on Google, Bing, and other local search engines. SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. GetListed.org.

Search 68

Search SEM XML SEO 68

Startup Lessons Learned

SEPTEMBER 2, 2008

Do the engineers understand what they are building? Amazing lean startup resources Is Entrepreneurship a Management Science? SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 60

San Francisco Continuous Deployment Lean DC 60

Up and Running

JULY 26, 2016

I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Jun-15: Community Manager (growth team). Google AdWords or SEM (expensive). Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Reverse engineer what already works and run experiments over the long-term. Search engine marketing: Driving ROI from searchers. The results?

Framework 102

Framework Marketing Acquisition Retention 102