Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. This is NOT the same as Search Engine Optimization (SEO).

Search 226

Search PPC Widget SEO 226

ConversionXL

JUNE 30, 2019

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Then, I perform my own search, going through at least two pages of PPC ads and organic results. I’ m looking for benefits that are unique, not just “more features” or “cheaper.”.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

Reliable lifts come from knowing your customer and tailoring the value proposition to match that customer’s motivations in a way that no other website will. Then I perform my own search, going through at least 2 pages of PPC ads and organic results. I’ m looking for benefits that are unique, not just “more features” or “cheaper”.

SEO 131

SEO Analytics Conversion Search 131

Occam's Razor

JUNE 4, 2012

In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis. One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Criminal behavior. You decide what the keyword is.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

MARCH 4, 2014

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 134

Web Small Business Design Marketing 134

crowdSPRING Blog

JANUARY 4, 2016

Search engines prefer websites that are properly organized. You probably already know that search engines index sites based on the quality of content (and links). The more content on your site, the more attractive your site becomes for search engines (more about search engine optimization in tip 9 below).

Web 48

Web Small Business Design SEM 48

Occam's Razor

DECEMBER 6, 2010

We tend to be far too obsessed about Search Engines and Twitter and the Next Shiny Object. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc). The SEM team, who actually spend all the paid search marketing budget day-to-day. The first tab is focused on the SEM team.

Analytics 125

Analytics Web Customer SEM 125

Duct Tape Marketing

MAY 4, 2016

The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! WordStream – Service that manages PPC campaigns, but great info too. Search Engine Optimization– This includes on page and off page optimization activities aimed at generating organic search engine traffic. SEM Rush – Find profitable key words.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

APRIL 6, 2009

They think broad matching on their key terms will take care of the tail. The reality is the best broad matches will pick up 500 or a 1000 queries, the tail has hundreds of thousands. * It is important to know these are not match typed in any way, these are actual search queries of google.com users.

Search 103

Search PPC Matching Analytics 103