Europe Security SEM Venture Capital 
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. The US market is worth more than $25 billion and Europe is the same. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Our portfolio company Ring had a new “security doorbell” which is truly a new market.
Cracking the Code
NOVEMBER 10, 2009
Infrastructure-as-a-Service (IaaS) is the foundational layer of cloud computing, and includes raw storage, compute, backup, disaster recovery, databases, and security. Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Europe Consumer. (1). Venture Capital. (3).
Cracking the Code
OCTOBER 10, 2008
In this case, fully-burdened is not just the salary, bonus, and benefits of the sales rep, but also allocations for sales engineering support, executive support, marketing expense, and professional service expenses associate with securing the customer. Yet many B2B companies don’t have a clue. Philippe Botteri.
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