ConversionXL

JULY 3, 2020

While most companies are drowning in data, few have the strategy or cultural maturity to use it for accurate measurement, let alone to make decisions or drive business goals. Customer service reps have data on customer conversations. Use the answers from the maturity audit in Step 1. Knowing what you’re up against.

Technical Review 107

Technical Review Software Review API Analytics 107

Mucker Lab

APRIL 6, 2023

You see a pretty low percentage even for pretty mature products. The second one is the self service checkout experience. There is usually a lot of low hanging fruits in the self service checkout experience. I call it the PLG new user funnel audit. That is the nature of this thing. They sign up for a free trial.

Product 78

Product CTO Hire Startup Fractional CTO 78

ConversionXL

SEPTEMBER 18, 2019

You’re not aligned on what an experimentation program needs to achieve or can realistically achieve. If your business goals and challenges push you away from the in-house option, here are some additional reasons that companies settle on agency services. For help with ongoing experimentation, retainer services make sense.

Hiring 94

Hiring Analytics Framework Non-disclosure Agreement 94

ConversionXL

JUNE 13, 2017

Successful use of the framework does depend on a certain level of maturity and alignment around a few core values: People personally commit to achieving the goals of the Scrum team. Here are some specifics of how the Scrum Master services various stakeholders pulled from the Scrum Guide. Scrum Master Service to the Product Owner.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

JULY 3, 2019

Yet, even some mature email marketing programs remain fixated on questions like, “How can we increase the open rate?” Whenever you’re auditing data, ask yourself two questions: Am I collecting all of the data I need to make informed decisions? Don’t have a dedicated experimentation or conversion rate optimization team?

Email 121

Email Metrics Campaign Revenue 121

ConversionXL

MAY 16, 2017

Similarly, Ronny Kohavi, Distinguished Engineer and GM of the Analysis and Experimentation team at Microsoft , stresses following Tywman’s Law : Any figure that looks interesting or different is usually wrong! Violating Google’s terms of service by accidentally collecting personally identifiable information. Is this data accurate?

Analytics 132

Analytics eCommerce Metrics Campaign 132