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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Block sketchy IP addresses.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you believe in it – then finance whatever you can yourself. We’re considering doing SEO and PPC as well as cold calling to generate leads. I can’t offer any amazing technology or IP, but I can solve a few problems by just doing it “right”, and not the way it’s being forced on people right now.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. It needs to get approved by HR, finance, marketing, etc. Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Preferences, intents, etc. change based on location and culture. You can personalize just by understanding the markets.