Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? These strategies can be useful in increasing initial conversions from your ads and website traffic, but offering large discounts too early in the life of the company will lower your gross margins and CAC, both of which will affect your unit economics and future financing conversations.
mashable.com
MAY 28, 2010
Page360 awesome post W3 Consulting Note: you can have multiple domain names: one for conventional (and one for emotional) branding purposes, several for SEO/SEM purposes, and several for Web analytics (where are my *offline* advertising dollars breeding positive ROI?). SCVNGR Makes Major Enhancements to iP.
Steve Blank
DECEMBER 7, 2010
Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Any IP you need to license? Include people, hardware, software, prototypes, financing, etc. General Marketing, Sales Funnel, etc. Ask your users to take action, such as signing up for a newsletter. How many people?
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