CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts
ConversionXL
APRIL 12, 2017
FrontPage, Flash, etc. Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle.
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