Gust

JUNE 19, 2012

One of my earliest excursions into market research was working for a research firm doing a 1979 forecast on ATMs. I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. I hate the forecast that assets some huge market and takes a small percentage of it.

Startup 180

Startup Forecast Angel Investor Software 180

Gust

NOVEMBER 7, 2011

According to the “Small Business Marketing Forecast 2011” from Ad-ology, social media will be the biggest budget gainer among small businesses in 2011, with 39.4% . • Measure the effectiveness of your efforts and expenditures – as well as competitors. Turn your social media efforts into profit, rather than just another expense.

Social Media 125

Social Media Media Startup Curation 125

Gust

NOVEMBER 2, 2011

Furthermore, Dave reminds us that “it was created specifically for the earliest stage investments as a way to find a starting point without relying upon the founder’s financial forecasts.”. I have several comments on the Berkus Method: This is a very useful method and should be in an investor’s valuation toolbox.

Valuation 79

Valuation Pre-Money Valuation Intellectual Property Southern California 79

Gust

MAY 29, 2012

I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. I hate the forecast that assets some huge market and takes a small percentage of it. Often this is part of a good forecast. I want unit economics. I want realistic expenses.

Business Plan 174

Business Plan Forecast Channel Cost 174

Gust

JANUARY 31, 2013

Modern theories of economics and finance teach us that in a world of perfect information, the market will decide what a fair price is for any company’s stock at any point in time based on its current financial condition, results of past operations, analysts’ forecasts of future performance, industry conditions and so on.

SEC 158

SEC Prospectus United States Technical Review 158

Gust

OCTOBER 14, 2012

Don’t make wildly optimistic sales forecasts. Don’t under-forecast cash needs. Ryan Blair, a serial entrepreneur who admits to his share of million dollar mistakes, as well as some multi-million dollar successes, sums these up nicely in his book “ Nothing to Lose, Everything to Gain :”.

Entrepreneur 174

Entrepreneur Forecast Hiring Leadership 174

Gust

JANUARY 4, 2012

Financial, technical and operational plans and forecasts of all kinds (trade secret). Building and populating databases of user-supplied information and content (copyright). Designing and producing marketing and PR materials (copyright, trademark).

Intellectual Property 143

Intellectual Property IP Startup United States 143