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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Metrics 74
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Kearney , for instance, found out that more than a third of US, France, and Germany weekly buyers have already signed up for subscriptions, whereas 12% are still debating this service. 2 Brainstorming, Forecasting, and Modeling Brainstorming within an expert team can be as effective as monitoring market trends.

eCommerce 185
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. So please, go on!