Selling to the enterprise: “Sell to few” vs. “sell to many”?
Version One Ventures
SEPTEMBER 17, 2013
CTO, VP of HR) in the customer organization. And often, enhanced business services – such as custom product development or professional installation and consulting – are involved to complete the sale. These are long sales cycles, often with multiple departments and stakeholders involved. Sell to many”: the scalable SaaS approach.
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