Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.
Both Sides of the Table
MAY 15, 2010
Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. Invidi is based in New York and founded in 2000. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009.
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VC Cafe
SEPTEMBER 27, 2010
Kenshoo , the SEM automation startup and Sequoia’s darling, has raised a fourth round of $8-10 million from Sequoia. Founded by CEO Meir (Iri) Zohar, eXalate has offices in New York and Kfar Saba, Israel. SimpliVT , a new venture in stealth has raised $9.2 The exact details of the deal were not disclosed.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 31, 2011
Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But this was 2003 when AdWords was new. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. But that’s how you build a hobby, not a company.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Startup Lessons Learned
SEPTEMBER 15, 2008
So if entrepreneurs want to pioneer new ideas with a lean model, my advice is to use low cost alternatives to build differentiality that can be protected from institutions with far more money than ethics, creativity, or innovation-- other than skirting the loopholes in our justice system regarding protection of IP, and honing predatory tactics.
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. Just put in your credit card. I used to use $.05,
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