Founder Retention Revenue SEM 
Both Sides of the Table
APRIL 26, 2016
The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
Startup Lessons Learned
SEPTEMBER 22, 2008
is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)
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ConversionXL
FEBRUARY 3, 2022
No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.
Seeing Both Sides
FEBRUARY 25, 2016
Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
Seeing Both Sides
FEBRUARY 25, 2016
Growing revenue and profits is a core objective of most companies, and it is the responsibility of every function to contribute to the pursuit of this goal. The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell.
ConversionXL
APRIL 4, 2017
SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. Of course, at the start it is anything but scalable – it tends to be the founders cold calling and pitching. Predictable Revenue. Contagious: Why Things Catch On.
Austin Startup
MARCH 26, 2019
How will you take advantage of SEO and SEM? Being able to staff your customer service team to respond quickly to customers, often directly on these social channels, will increase retention and repeat purchasing and also serve to drown out negative feedback. What about appealing to a certain lifestyle category?
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