ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Daniel Layfield, Growth Product Manager at Codecademy. This will allow you to define an ICP that you will target.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Explore buyer motivations with the Jobs-To-Be-Done framework. The Jobs-To-Be-Done (JTBD) framework helps you understand what your ideal buyer wants and provides the foundations to appeal to their desires in your content.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. PAS framework: problem, agitation, solution. Framework for framing the discipline. Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Preferences, intents, etc. This works on email, too.

San Antonio 86

San Antonio Metrics B2B Analytics 86