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The Best Books for Marketers (New and Old)

ConversionXL

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. In Hooked , Eyal explores the “Hook Model” framework, a four-step process used by some of the most well-known companies and products today. We can help.

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

Here is the data for this blog from another tool I really like and use a lot, Compete … It is pretty close to reality, though everything from Dec '13 through mid-year is imprecise. In this post I've used Compete, Hitwise, SimilarWeb for site-centric analysis. It does not show data for non-US visitors to your site.

Metrics 60
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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). And in five seconds I'll end up with a graph that looks like this: The above data is from Compete. Awesome, right? #3. I make a note of: 1.

Web 138
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Knowledge

Occam's Razor

A Framework For Critical Thinking. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. Be data driven?"

Analytics 124
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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Compete is a great place to get quick data about US Visitors for any website. Outcomes Analysis Tools [The "How Much"].

Analytics 135
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Non of this academic stuff. We’re considering doing SEO and PPC as well as cold calling to generate leads. Entrepreneurs always struggle with competing priorities and manage expenses very closely. I’ve developed a very simple work processing framework. The same way you find a girlfriend / boyfriend.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

89% competed solely on customer experience in 2016. E.g. Message match / headline match from PPC ad to landing page. PAS framework: problem, agitation, solution. Framework for framing the discipline. 53% of designers get feedback from non-designers. Image Credit. Site content and personalization matter.