ConversionXL

NOVEMBER 23, 2022

Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. In order to have this positioning, make sure you answer three questions: What does your product do? What are its use cases?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Ahrefs, for example, provides a free SEO training course for beginners, educating them on the basics to help them rank higher. Explore buyer motivations with the Jobs-To-Be-Done framework. Educates; 2. Empowers; 3. Entertains.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. PAS framework: problem, agitation, solution. Framework for framing the discipline. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. No storytelling.

San Antonio 86

San Antonio Metrics B2B Analytics 86