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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
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How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. million in monthly recurring revenue (at time of writing). It could help us shape the future of [COMPANY/PRODUCT NAME].

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

revenue growth. A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. Customers who already have a coupon code will be looking for a way to enter it.

eCommerce 115
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Using Message-Mining to Pinpoint a High-Converting Value Proposition for Your Product

ConversionXL

Instead, they give you a pile of pretty worksheets, diagrams, and fill-in-the-blank frameworks that encourage you to do little more than sit around the office, brainstorming overly-complicated, run-on mission statements that never even once get put in front of actual customers. and tag managers like Google Tag Manager can be found here.).

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How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

That would be 23.94% growth in revenue. A framework for thinking about this: Fogg Behavior Model. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. Product name & price.

eCommerce 133