Remove Framework Remove Product Name Remove Sales Remove Software Review
article thumbnail

The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

article thumbnail

Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Queries closer to a sale tend to be longer and less ambiguous, too. The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. passive intent) for other information like maps, trail reviews, and photos.

Search 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Compelling Unique Selling Proposition

ConversionXL

We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. Advocates are more likely to agree to an interview due to positive sentiment. Thanks, [YOUR NAME]. Thanks, [YOUR NAME].

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?

Framework 163
article thumbnail

53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Free often wins versus buying a competing product.

article thumbnail

How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

A framework for thinking about ecommerce checkouts: The Fogg Behavior Model. When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation.

eCommerce 115
article thumbnail

How to Design an Ecommerce Checkout Flow That Converts

ConversionXL

A framework for thinking about this: Fogg Behavior Model. How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. What about ability?

eCommerce 133