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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Sales cycle length increased. So what does it take? MQL cost significantly increased.

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270+ Tools for Running a Business Online

mashable.com

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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Lesson: You dn’t want your customers to feel locked into using your software. It helps with sales cycles because customers know that they can switch away if they so choose. While customers will be willing to try your product, they think two steps ahead. The role of Product Managers at Technology Companies.