Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

crowdSPRING Blog

SEPTEMBER 17, 2018

Great product packaging design is the first tangible experience your customer has with your product. In many cases, it’s what draws them to your product in the first place. Product packaging can make or break product sales. This includes your company’s name and logo design.

Design 50

Design Product Social Media Curation 50

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. People notice marketing mistakes right along, discussing and criticizing brands for them. Failures become those signposts indicating the way to effective marketing. Link product to a high-involvement issue.

Conversion 56

Conversion Advertising Audience Social Media 56

Startup Professionals Musings

NOVEMBER 21, 2013

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

Global 244

Global North America Intellectual Property Entrepreneur 244

Startup Professionals Musings

AUGUST 20, 2011

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

Global 258

Global North America Intellectual Property Offshore 258

Startup Professionals Musings

APRIL 18, 2015

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

Global 120

Global North America Intellectual Property Offshore 120

Startup Professionals Musings

OCTOBER 13, 2012

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.

North America 260

North America Intellectual Property Marketing Offshore 260

Duct Tape Marketing

DECEMBER 1, 2022

Finding Your Voice And Using It To Make Ridiculously Good Content written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ann Handley. In this episode of the Duct Tape Marketing Podcast , I interview Ann Handley. Take The Marketing Assessment: Like this show? MarketingProfs.com.

Charlotte 88

Charlotte Audience Technical Review Chicago 88

infochachkie.com

DECEMBER 5, 2011

I would think that with a name like Smucker’s it has to be a vile disease or possibly a large, poisonous, South American leech. If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success.

Naming 40

Naming Technical Review Product Product Name 40

Startup Professionals Musings

JULY 5, 2010

Entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, popularly known as “glocalization.” That means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Reinforce your brand in international markets.

North America 223

North America Intellectual Property Offshore Startup 223

www.thenameinspector.com

DECEMBER 5, 2011

If you’re releasing something on a global scale and are concerned about what your name might mean in other languages, there’s simply no way to get around asking native speakers. Check out The Name Inspectors 10 tips for naming your company, product or service. [.]. Source: The Name Inspector [.].

Naming 44

Naming Product Delaware Seattle 44

YoungUpstarts

MAY 5, 2015

This is incredibly important for enterprise owners wanting to improve their footprint or increase worldwide sales. It is also significant for aspiring entrepreneurs that have a desire to succeed on a global scale. After 750 people signed a petition, Nike’s leggings were withdrawn from the market.

Samoa 100

Samoa New Zealand Fiji Germany 100

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Robert Rosenthal & Natasha Sekkat – Enjoy! photo credit: canva. Constantly.

Marketing 70

Marketing Social Media Curation Boston 70

ConversionXL

NOVEMBER 11, 2015

Adobe Analytics is part of Adobe’s Marketing Suite, and it’s a powerful platform. ” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social. Account managers can tier customers.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48