Remove Global Remove Metrics Remove PPC Remove Revenue
article thumbnail

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Visitor/Audience Type Profile Analysis.

Metrics 60
article thumbnail

You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Revenue vs. Economic Value.

Metrics 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

article thumbnail

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. What consideration state might someone be in?

Framework 163
article thumbnail

Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

More revenue! #2: An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). What's missing from the celebration is the answer to this question: What does the global maxima look like?

Search 135
article thumbnail

30 Entrepreneurs Explain the Future Trends They See in Their Industry

Hearpreneur

They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. However, there has been a noticeable shift to Facebook ads and Google Pay Per Click (PPC). Also, the CB Insights' Industry Analyst Consensus says that the global meat market could get the estimated value of $2.7

article thumbnail

3 Awesome, Downloadable, Custom Web Analytics Reports

Occam's Razor

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. I must forewarn you that my hidden agenda is also to expose to you metrics you might not be using, views of data that you might be ignoring, best practices that are of value and teach you how to fish. No more silos!

Analytics 125